Youmi Beauty’s Made for Me haircare range is all about personalization. Created by Youmna Khoury, this customizable system lets you mix a luxe sulfate-free base with one of five targeted serums—whether you’re after shine, volume, frizz control, softness, or color protection. Designed with Gulf weather (and busy routines) in mind, it’s a tailor-made ritual for your hair’s real-life needs. Youmi Beauty’s innovative range was also featured in Soigné’s roundup of top beauty launches—see more in Soigné Middle East's April Vanity Bag upgrade.
