About YB

About YB

YOUMI BEAUTY – More Than Just a Beauty Brand

Our Vision

At YOUMI BEAUTY, our vision is clear: to reshape the beauty industry through innovation, inclusivity, and intention.

We are committed to creating high-quality products that meet the evolving needs of women everywhere — helping them express their individuality, embrace self-care, and feel empowered in their own Hair, Body and Skin.

Beauty is not one-size-fits-all. As trends shift and standards evolve, we stay ahead — offering solutions that are as dynamic, diverse, and bold as the women we serve. Our purpose goes beyond aesthetics; we aim to make beauty a source of confidence, not conformity.

Our Values

Everything we do is driven by a core belief: beauty is powerful — and personal.

  • Confidence
  • Empowerment
  • Boldness
  • Luxury
  • Inclusion

Our Goal

To become a global leader in beauty — not just by how we look, but by how we make women feel.

We aim to inspire confidence from the inside out, reaching women worldwide with products that reflect who they are and who they aspire to be.

At YOUMI BEAUTY, we don’t just follow beauty — we redefine it.

With love,

YOUMI BEAUTY

YOUMI BEAUTY – More Than Just a Beauty Brand

meet CEO

meet CEO

meet CEO

About the Founder

Youmna Khoury is the founder and CEO of YOUMI BEAUTY, a premium beauty brand established in 2017. With a strong personal brand and a loyal audience across the GCC, Youmna identified a clear market need for beauty products that align with the preferences of Arab women while meeting global standards of quality.

Her journey began with a simple insight: her followers trusted her. Known for her distinctive eyes, lashes, and hair. Youmna regularly received questions about the products she used for her skin care and hair routine.

Recognizing this demand, she launched YOUMI BEAUTY — starting with colored contact lenses and later expanding into lashes and hair extensions. Each product was designed based on her own beauty routine, with a focus on quality, comfort, and visual impact.

Youmna’s involvement in the brand goes beyond her name. She has played a hands-on role in product development, quality control, and creative direction. Her experience with international luxury brands and her understanding of regional beauty preferences allowed her to build a brand that quickly gained traction and credibility.

Today, Youmna Khoury stands as a leading voice in the beauty industry — blending business acumen with social responsibility, and building a brand that is as impactful as it is aspirational.